IQ Institute Cookie Policy
Last Updated: July 20, 2026
We are committed to treating the personal information of our Site users, customers, and vendors with respect and sensitivity. This IQ Institute Cookie Policy (“Cookie Policy”) explains how we and our Site use “Cookies” and web server logs. Capitalized terms not defined herein shall have the meanings set forth in the IQ Institute Website Terms of Service (“Terms of Service”). This Policy should be read in conjunction with the IQ Institute Privacy Policy (“Privacy Policy”) and Terms of Service.
By visiting our Site and: (a) accepting our use of Cookies via the cookie banner that appears on our Site; and (b) providing your personal information to us and/or continuing to use our Site or any of our services, you accept and consent to the practices described in this Cookie Policy and in our Privacy Policy and Terms of Service.
What Are Cookies?
Cookies are small pieces of data, stored in text files, that are stored on user computers or other devices when websites are loaded in a browser and/or promotional e-mail messages are opened in a browser. They are widely used to “remember” users and user preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions, such as allowing users to register and remain logged in to our Site. Cookies may be set by our Site (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the Site (“third party cookies”).
Both our Site and our HTML-based emails may also contain other tracking technologies, such as “web beacons” or “pixels.” These are typically small transparent images that provide IQ Institute with statistics, for purposes similar to that of cookies. They are often used in conjunction with cookies, though they are not stored on user computers in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Most of our Cookies expire within thirty (30) days, although some of our Analytics Cookies may persist for a longer period of time.
How We Use Cookies
We use Cookies for a number of different purposes. In connection with operating our Site, some Cookies: (a) are necessary for technical reasons; (b) enable a personalized experience for both visitors and registered users; and (c) allow the display of advertising from selected third party networks. Some of these Cookies may be set when a Site page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).
Through the use of Cookies, we obtain certain types of information about Site users when they access our Site, access certain of our advertisements and/or access certain of the other content provided by us or by others on our behalf from other websites. Information that we gather by and through the use of Cookies may include Site user personal information (including email address, mailing address, name and phone number), the date and time of user visits to our Site, the pages viewed, the transactions consummated, the advertisements accessed and the time spent on our Site.
We use Cookies:
- To personalize user experience with the Site and Service;
- To collect aggregate information about Site/Service usage by all users;
- To target users with advertisements for other products and services that we believe may be of interest to users;
- For security and debugging/repair purposes;
- For internal research and development purposes;
- For quality and safety maintenance, including customer verification purposes;
- For auditing interactions with users and to improve the performance of the Site and Service and provide a better user experience; and
- Certain other short-term uses.
For further details on Cookies, please visit “All About Cookies” where you can find comprehensive information on Cookies and similar technologies: www.allaboutcookies.org.
For more information on the choices you have about the Cookies we use, please see the “Controlling Cookies” section below.
Where We Place Cookies
We set Cookies in a number of different locations across the Site and in our promotional e-mail messages.
Types of Cookies
The table below explains the types of Cookies we use on the Site/in our e-mail messages, and why we use them.
| Category of Cookies | Purpose for Use of the Cookies |
|---|---|
| Functional | These Cookies are essential for the operation of our Site, including the performance of basic functions. These Cookies are necessary for us to provide the Site Service to our users. These Cookies include those required to allow registered users to authenticate and perform Account-related functions, store preferences set by users, such as Account name, language, and location, and ensure our Service is operating properly. |
| Analytics | These Cookies allow us to optimize performance by collecting information on how users interact with the Site and Service, including which Site pages are visited most, as well as other analytical data. We use these details to improve how the Site functions, how we deliver the Service and to understand how users interact with each. |
| Advertising and Marketing | These Cookies are set by us and our advertising partners to provide users with relevant content and to understand that content’s effectiveness. These Cookies also enable personalized ads to be shown to users based on their profiles. |
| Social | These Cookies enable and measure interactions and integrations with social media platforms, including embedding social content, enabling social logins, and facilitating social sharing to enhance user engagement. |
Examples
Below are examples of the Cookies set by IQ Institute and our third party marketing partners, with explanations of their purpose. Please note that this is not an exhaustive list, but rather aims to be merely representative.
Functional
| Cookies | Purpose for Use of the Cookies |
|---|---|
| https://iq-institute.org/cdn-cgi/challenge-platform/ | Used to protect the Site from malicious traffic, bots, abuse, and security threats, and to ensure the reliable operation of the Site |
| https://sdk.privacy-center.org/sdk/ | Used to record and manage users’ Cookie and privacy preferences, store consent choices, and ensure compliance with applicable privacy laws. |
| https://static.zdassets.com/ | Used to provide customer support and live chat functionality, allowing users to contact support teams and access help resources directly from the Site. |
| https://iq-institute.zendesk.com/embeddable/config | Used to configure and operate customer support services and maintain the functionality of the Zendesk help and messaging tools. |
| https://iq-institute.org/wp-content/plugins/quiz-master-next/ | Used to provide interactive quiz functionality on the Site, including displaying quiz questions, capturing user responses, and enabling completion of assessments or results. |
| Cookies | Purpose for Use of the Cookies |
|---|---|
| https://www.googletagmanager.com/gtag/js?id | Used to manage and deploy analytics and measurement technologies on the Site and support the collection of Site usage information. |
Social
| Cookies | Purpose for Use of the Cookies |
|---|---|
| N/A | Not Applicable |
Advertising and Marketing
Below is a representative list of the Advertising and Marketing Cookies that our third party advertising partners set on the Site. The third party advertising partners we work with change from time to time and, as such, this is not an exhaustive list but merely representative. Your choices with respect to third party Advertising and Marketing Cookies is set forth in the “Controlling Cookies” section below.
| Partner | Initiator URL | Partner Privacy Policy/Cookie Policy |
|---|---|---|
| Google, Inc. | https://www.google.com/pagead | https://policies.google.com/technologies/ads |
Controlling Cookies
Site users may wish to restrict the use of Cookies or completely prevent them from being set. Most browsers provide for ways to control Cookie behavior, such as the length of time that they are stored – either through built-in functionality or by utilizing third party plugins. If you disable Cookies, please be aware that some of the features of our Service may not function correctly. To opt out of the placement of Advertising and Marketing, Social and Analytics Cookies, please click here .
To obtain more information on how to manage and delete Cookies, visit aboutCookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising, you may visit the following sites:
On a mobile device, you may also be able to adjust your settings to limit tracking.
Some analytics service providers that we use, which place their own Cookies or web tags on user browsers, offer their own opt out choices. For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, and opt out from some of the Facebook/Meta cookies by using the options made available in their Privacy Policy, which can be found here.
Consent for Advertising and Marketing Cookies on Our Site
You will see a “Cookie banner” on our Site. Please note, we do not set, or allow our third party marketing partners to set, Cookies that are used to show you targeted ads before you click to accept. When you provide your consent in this manner, we and our third party advertising partners may set advertising Cookies on the Site, which may be used to show you advertisements about our products and various third party products and services on the Site and on all websites within a given network of websites.
If you have any questions about our use of Cookies, you can find additional information in our IQ Institute Privacy Policy.